WHITE HOUSE — Whit's Frozen Custard will open a new retail location at 451 Highway 76 in White House, Tennessee. The White House Area Chamber of Commerce will host a ribbon-cutting ceremony for the store on June 30.
The store is owned by four business partners and will operate daily from 12 p.m. to 9 p.m. It is situated in a shopping center anchored by Publix and is located across from the White House Municipal Park, near a local fire station and the Chamber of Commerce.
The business prepares frozen custard fresh throughout each day of operation. The menu includes sundaes, shakes, Whitsers, and Whitties. Whitsers are made by blending frozen custard with customer-selected toppings and mix-ins, while Whitties are frozen custard cookie sandwiches.
The White House location plans to serve specialty flavors such as HWY 76 Madness, White House Rumble, Sweet Southern, and Raspberry Dream. Bill Aseere, Chief Executive Officer of Whit's Frozen Custard, said, "White House is exactly the kind of community that Whit's was built for. Our stores are at their best when they become part of the fabric of a community, and we see tremendous potential for that here. We're excited to welcome this ownership group to the Whit's family and look forward to seeing families, teams, and neighbors make lasting memories together over great frozen custard."
No independent assessment of Whit’s Frozen Custard’s claims was available.