GOLDEN, TEXAS — Singer-songwriter Kacey Musgraves announced a clothing collection designed with Lee Jeans that will be sold exclusively at Walmart this summer. The collection, named Kacey Lee in honor of her first and middle names, marks the first celebrity collaboration for Lee Jeans.
The line features men's and women's fashion, accessories, and pet items, including denim, tops, dresses, swimwear, sleepwear, totes, bags, and lifestyle pieces. The pet items are inspired by Musgraves' dog, Pepper. The collection also incorporates elements that reflect her Texas roots and Americana style.
Following the release of her newest album "Middle of Nowhere," lyrics and visuals from that album and others will appear on t-shirts, hats, and other clothing pieces. In an Instagram post, Musgraves said the collection will be available at select Walmart stores across America through this summer, with extended sizing and some exclusive pieces available online and on the Walmart app.
"The idea of this capsule excited me, not only because my middle name is 'Lee,' but because it feels very nostalgic," Musgraves said in announcing the partnership. "I grew up wearing Lee and I wear a lot of denim, vintage tees and workwear, so this partnership felt like a natural fit. I loved collaborating on the designs and finding ways to incorporate my lyrics and elements of my personality." She signed off the announcement with, "XO, Kacey Lee."
Vivian Rivetti, global vice-president for design at Lee Jeans, described the company's role in the collaboration. "We are thrilled to work with Kacey and Walmart on this collection," Rivetti said. "Lee has been providing denim staples and trend-relevant styles to Walmart shoppers for 30 years. This capsule is a new opportunity to showcase Lee's craftsmanship and quality in silhouettes that reflect Kacey and will appeal to younger consumers."
Musgraves, an East Texas native, released "Middle of Nowhere" as her newest album. The collection's name honors both her first and middle names, connecting the Kacey Lee branding to her personal identity.