InMobi and Scope3 debuted a sell-side artificial intelligence (AI) agent for autonomous media buying, operating on Scope3's Interchange platform. The system allows advertisers to purchase inventory from the Glance platform.
Glance maintains 300 million active devices. It restructured into an artificial intelligence-powered commerce system across lock screens, mobile applications, and television screens.
The agent utilizes the Ad Context Protocol standard for agentic advertising transactions. Advertisers submit campaign briefs directly to the AI sales agent via the Interchange platform, receiving data on compatible devices, ad formats, pricing, inventory, and market conditions.
Kunal Nagpal, Chief Business Officer at InMobi Advertising and Glance, said, "We are a company that's moving dramatically to the agentic side. If anything, we're trying to disintermediate our traditional business, which was not built on agentic." Anne Coghlan, Chief Operating Officer and Cofounder at Scope3, said, "Brands have historically had to access premium Glance inventory directly, as open RTB infrastructure was never designed to hold the kind of nuance required to properly express its value to advertisers." She added, "Agentic transactions allow inventory to be purchased with the full context of what Glance is, rather than flattening it into a biddable, impression-level commodity." She said, "We find that most partners start with varying degrees of human gating and approvals, then gradually extend more autonomy to their agents as confidence grows and results accumulate."
InMobi and Glance will initiate a pilot program for the system in the coming weeks. It declined to publicly identify the advertising brands participating in the pilot. It projects it could process several hundred agentic transactions daily by the end of 2026.
No independent assessment was available for this report.