LOS ANGELES — The Mall, a shopping discovery app founded by Ellie Konsker and Sreya Halder, launched in October 2025 with a platform that enables users to track sales, restocks, and product drops across more than 10,000 brands. The app uses web scraping technology to pull entire retail catalogs and monitor pricing and inventory changes in near real time, sending push notifications to alert users of updates.
At launch, users build a personalized virtual mall by selecting their preferred brands. The app then immediately begins tracking changes to those brands’ offerings. Users can add any brand by sharing its Instagram or TikTok account, and The Mall attempts to locate a matching e-commerce site to include in its database. The platform relies on large language models and custom AI systems to label products, allowing users to search for specific items or styles across all integrated retailers.
"Consumers were shopping across 20 tabs at once, signing up [their] emails for newsletters, and trying to be able to track brands and piece all that information together in real time," Ellie Konsker, The Mall’s co-founder and COO, said. When users decide to buy, the app opens an in-app browser that redirects them to the brand’s official e-commerce site to complete the transaction. The Mall does not operate on a traditional affiliate model and functions solely as a discovery tool.
"As a founder, I was looking at other apps — like Letterbox, Goodreads, Spotify — and they've created these databases for all of those creative outlets — for music, movies, books. And fashion, and shopping, didn't actually exist, so we started out wanting to build [something] like a Spotify, but for shopping," Sreya Halder, co-founder and CEO, said. "We were both super aligned on creating this world where everyone has access to all of the brands that exist on the internet," she noted.
"As you dig in, you'll end up going down this rabbit hole and finding more and more things from brands that you never would have seen or heard of unless they delivered an ad to you," Ellie Konsker noted. "You can look at a piece and then see what is similar to this piece across any brand in the world. So you can see if a piece is priced a little bit lower or higher in different colorways," she added.
The app is free for consumers and currently available on the App Store on an invite-only basis, with no set limit on how many referrals each user can send. Before its public rollout, The Mall underwent early beta testing with 4,500 participants. The company plans to make the app broadly available by the end of summer 2026.
Monetization will initially come through a B2B data product launching in summer 2026, offering brands anonymous, aggregated insights on user clicks and seasonal assortment structures. "Over time, we see those two paths crossing, where once we have enough shoppers on our consumer product, then it becomes a really great advertising platform for brands to have sponsored billboards and weekly or monthly subscriptions, where they show up in these recommendations and in your feed," Sreya Halder said.
No independent assessment of The Mall’s claims was available.